Timely planned after the Athena Regional Benchmarking Forum and on the eve of the Bologna Ministerial Conference, the ATHENA dissemination event has opened up the discussions, notably to delegates of the Bologna Ministerial Conference and other interested local stakeholders. It thus provided an opportunity for further exchange of experience in reforming higher education taking the successful-proven approach from the ATHENA project as an example for similar processes in other systems of the European Higher Education Area.